Why Heart of Midlothian's Landmark Title Tilt Shouldn't Come as a Surprise.

HEARTS ON FIRE

Maybe the sole surprising element of Heart of Midlothian's victory over Celtic in the Scottish Premiership was just how taken aback people seemed when reports of the result and its consequences for the summit of the table circulated. Although this convincing victory at their home ground, which puts the Jambos top of the league and eight points ahead of Celtic, was earth-shattering in scale, no one who has been following the progress of either squad this campaign will have been even remotely shocked by the final score.

For each of the past 40 seasons, the dominance of two Glasgow clubs of Celtic and Rangers have carved up the Scottish football between them, reducing fitba to almost a joke in the meantime. Nine games into the present season it has become apparent that Heart of Midlothian – who count celebrated snooker player, Olympic champion and Ken Stott among their celebrity fans – might just be prepared to make their move while the Glasgow duo influence is freezing cold.

CELTIC'S DECLINE

Although a lot of the focus in Scotland has been on the absolute bin-fire being suffered by Rangers, the full-spectrum nightmare of the circumstances at their stadium has meant that Celtic's slightly less terminal decline has been allowed to worsen below the radar. The reigning champions have already lost a considerable number from their opening nine fixtures this term under Brendan Rodgers. The team's boss has acquired the thousand-yard stare of a man who constantly consulting his schedule to see how many days are remaining until his contract expires, and woke up this morning to learn the answer is 246.

"No one has put in more effort in my entire tenure at the club," he informed the media following the loss, after they had questioned his appetite for anything resembling a title fight. "So the motivation is present to attempt to reverse the standards that we're at. It's absolutely fine, it's still so early."

NEW CHALLENGER

Given the horrific beginning to the campaign being endured by the other Glasgow side, Rodgers and his players could typically be expected to get away with their own inability to start strongly, but this year an Edinburgh disruptor has joined the fray. Despite being obliged to function with a budget that is not just a tiny fraction of Celtic's as a minuscule amount in comparison, Hearts have introduced the investment and knowledge of a renowned businessman to the SPL equation. As well as investing ten million pounds during the off-season, the Premier League figurehead has granted the club exclusive use of his top secret data-driven Jamestown Analytics player identification system.

In Oisin McEntee, a Greek talent and a Brazilian prospect it has enabled them to discover unpolished gems from an English lower-league side, the Slovakian top flight and the Norway's second division, among other exotic footballing outposts, for the combined cost of a mid-range family saloon. Seen at Tynecastle on Sunday sporting a Hearts scarf, the notoriously astute sports betting expert could be observed celebrating each score with the gusto of a person who had likely noticed the bookies had greatly misjudged his team's chances of beating the struggling champions, and placed large bets accordingly.

COACH'S RESPONSE

"I don't think it's a statement win," said the facial-haired team manager Derek McInnes after his side's most recent victory, their eighth win in nine league matches. "It might be for those on the outside looking in. It could alter opinions. It might validate views that there's a fine line. But let's not kid ourselves, we're really pleased with what the players have given us. In terms of skill, we look in a strong position, and definitely physically we look in a good place, so we hope it persists. Naturally, this is not a situation that this club is accustomed to being in." Correct, the manager, it isn't. But the glorious, analytics-backed reality is that for the first time in many years, Scottish football might genuinely have a championship battle that somebody other than the traditional powers can win.

Jennifer Hoffman
Jennifer Hoffman

A seasoned business analyst and tech writer with over a decade of experience covering UK startups and digital transformation trends.