TikTok is introducing a new feature that allows them to lessen the quantity of AI-created media appearing in their timelines. This initiative comes as the company disclosed that it now features more than 1 thousand million content made with AI.
Testing and Rollout
This change is in a pilot phase over the following weeks before a full-scale rollout. This development aligns with a increase in content created by AI, fueled by recent video-generation tools.
The Broader AI Trend
It has been noted that approximately 10% of the fastest-growing channels on a competing service exclusively feature clips produced artificially. A large amount of this content is deemed mass-produced AI material, a term for substandard, bulk-generated content that is often absurd or surreal.
“We know from our community that many people appreciate content produced via AI tools, including AI artwork to informative clips, and we aim to offer the community the ability to see more or less of that, according to their own likes,” commented a platform representative.
AI on the Platform
The service disclosed that there are now 1.3bn videos on its service identified as AI-generated. Overall, over 100 mn pieces of content are submitted to the service daily, making clips made by AI a minor part of its complete catalog.
How to Adjust Settings
Viewers will be capable of limit or boost the level of AI-generated videos they view by opening the content preference feature in the application and picking AI-made media. Additional categories that are already be adjusted under the setting cover news, style, cosmetics, and choreography.
Platform Guidelines
TikTok’s guidelines require users to tag “realistic” AI-generated content, and it forbids harmful deepfakes of public figures or crisis events. Any believable artificial content that is not labeled can be deleted under its terms of service.
Furthermore, the service will henceforth add an artificially created tag to content made using its built-in AI features, or identified by an industry-wide initiative for recognizing AI-generated material. This step is intended to deter users from seeking to bypass the tagging system.
Educational Initiatives
The platform is additionally launching a $2 million AI literacy fund for professionals and institutions to produce educational content about using AI responsibly. This program will benefit non-profit groups focused on training programming and robotics.
Platform Protection
TikTok has supported its safety measures, amid controversy over proposals to cut jobs for a large number of safety staff in the United Kingdom. The company is planning to eliminate hundreds of positions in its user protection division in the UK capital, with labor groups and internet security professionals voicing alarm that staff are being displaced by machine-led review.
A senior executive clarified that human moderation would remain essential, but artificial intelligence can safeguard staff by filtering out the most graphic content before it is viewed by staff. The company stated a notable drop in shocking and graphic content reviewed by safety staff over the last 12 months due to reliance on its automated systems.
It is vital to integrate humans and technology to keep the platform safe,” she said. “We’ll have staff as part of that process, but we also think it’s highly necessary to minimize viewing of harmful content as quickly as possible, which is where a significant AI assistance is really helping us operate efficiently.”
