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Sam Fender donates his £25k prize cash award to small concert halls

The artist receiving his trophy in the North East
The musician was awarded the prestigious award recently in Newcastle

The star has given the complete sum of his £25k honor prize money to the MVT, which functions to preserve the UK's grassroots live music spots.

He was presented with the cheque on 16 October as his new release People Watching was chosen as the best record of the previous year.

He has opted to give the cash to the trust, in recognition of the vital role grassroots venues had in his initial steps.

"I personally wouldn't be doing this success if it wasn't for all the shows I played around the North East, and elsewhere, when I was beginning," stated the artist. "These spaces are iconic, but they are struggling."

From early 2023 onward, over 150 of these spaces have permanently closed – roughly 16% of the whole industry in the UK.

Over the past year, top acts like Pulp, Coldplay, the singer Katy Perry and Ed Sheeran have all aided the Music Venues Trust in its efforts to keep the scene afloat, by including a minor surcharge to their ticket prices, which goes to help smaller concert halls.

Sam Fender also took part, generating in excess of £100,000 on his 2024 arena tour to help thirty-eight small stages across England, Scotland, and Wales.

These funds assisted locations that were facing possible closure due to issues caused by water damage, fire incidents and bereavements, as well as licensing issues, legal disputes and noise complaints.

Other venues were granted financial assistance in modernizing facilities and sound and lighting systems that directly benefitted performers and concertgoers.

"The notion that funds from concerts in big venues backs the smaller venues, where it kicks off for performers like me, is just sensible," Sam Fender has said.

Pulp members on stage
The group are among the artists who contributed their award funds to good causes

The musician is among several artists to contribute his honor prize money to worthy causes.

In they earned the prize in 1996 for their record the album, vocalist Cocker announced that the act would contribute their prize money to the organization the charity.

In 2002, musician Ms Dynamite split her prize among multiple good causes, like the NSPCC and a Sickle Cell charity.

"And I gave a £1,000 to the center, to their classes, because I did gymnastics when I was growing up and they required new equipment," Ms Dynamite shared with outlets.

Previously, Ezra Collective gave their funds to the local youth club that developed their act, as well as other independent music bodies.

Also 1994 winners they gave their award to a multiple sclerosis charity after a close contact was found to have the condition.

"The victory was ample," remarked singer Small. "The cash was the extra but we didn't require the bonus, because we had the main prize. So our winning affected another person's life."

In the past week, the trust announced it had saved a couple of grassroots venues in that region, by bringing them into local control.

The Joiners in Southampton and The Croft in Bristol were acquired under the public acquisition scheme, which is backed by the arts council and enthusiasts who purchase "shares" in the properties.

The writer

Jennifer Hoffman

A seasoned business analyst and tech writer with over a decade of experience covering UK startups and digital transformation trends.

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